Imprints

Audience

Explorers, travelers, and anybody wanting to rediscover their city.

Team

Maxwell Crabill, Casey Gerber, Emily Huang, Jessica Cheung

Contributions

Formative Research
Creative Direction
UX/UI Design
Art Direction & Visual Identity
Storyboards

Design 481, UW, Winter 2017
Using augmented reality to bring us closer to our environment, rather than replacing or personalizing it.

I codirected a speculative design project responding to at-the-time promising and upcoming augmented reality technology.

Rather than use AR to further personalize reality, we wanted to dissolve the boundaries between people, build community, and find serendipity in our surroundings.

We explored the possibilities of 3D interfaces and spacial reasoning while taking inspiration from augmented reality precedent such as Geocaching, Pokemon Go, and Soapstone.

In the end, we created an anonymous spacial messageboard and cache service which allowed travelers to leave harmless, digital evidence of their experiences for others to find.

How might we use augmented reality to immerse users in their real life surroundings?

Prologue

01

Inspiration

When our professor pitched the future of augmented and virtual reality to us on the first day of class, he spoke thus:

“In the future, everybody's reality will be personalized!”

This did not sit comfortably with me. Most things are already personalized for me—my music, my advertisements, and my sources of information, to name a few.

Hyperpersonalization is real, it's subtle, and it's easy to feel this phenomenon growing throughout political campaigns and cultural shifts, especially in a city as notoriously frozen as Seattle. When it came time to research, I had a few questions on my mind.

02

Research and Inspiration

How does media technology affect our relationship with the world around us?
How do augmented and virtual reality spaces differ from current digital media?
How might we use these differences to counter trends of technological isolation?



Media technology feeds us information (1)(2). Digital experiences regarded as “immersive,” such as stories and video games, allow us to discover information over time (3). It can be inferred that less discovery in the real world might lead to a feeling of isolation and disconnection.



AR and VR leverages our natural ability to think spatially. We think easily when we tie concepts to individual objects and locations (4).



There exist already excellent examples of augmented-reality like services which bring people out in to the world, and spark community and a sense of discovery in the likes of Geocaching, Soapstone, and the first blissful weeks of Pokemon GO!

03

Principals
‍‍

Commune with Community

Foster a feeling of connection with others. Allow participants to listen, respond to, and build off of those who have come before them. Create open-ended content encouraging of in-person discussion.

Honesty Without Ego

Stress individual anonymity; encourage honesty. Eliminate viral fame metrics such as likes and upvotes. Prevent targeted hate. Allow for the widest range of emotional expression with the narrowest set of limits.

Celebrate the Mundane

Let the little things become delightful. Allow participants to point out, celebrate, and respond to their surroundings.

Discovery Motivated

A sense of discovery is key to engagement. Encourage participants to explore off the beaten path. Keep content intriguing and open to interpretation.

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